OUR TEAM
Years of experience
Enterprise, planning, and marketing
of residential projects
Traded public company
Tel Aviv Stock Exchange
(TASE)
Housing units
Total scope of projects
planned and completed
Proven Excellence
In combination and urban
renewal transactions
SQM
Commerce and Employment
Collaboration with Mivne
Group and Glil Yam
Effective Management
Excelling in initiating,
planning, and marketing
Our human capital comprises the leading, most experienced, and successful professionals in the Israeli real estate arena, and is the base for our position as one of the leading companies in the field.
Our human capital comprises the leading, most experienced, and successful professionals in the Israeli real estate arena, and is the base for our position as one of the leading companies in the field.
Didi Yedidya
Founder, CEO, and Owner
Avi Turiski
Founder, Chairman of Board, and Owner"Our professional abilities, the desire to continue leading the real estate industry, along with our reputation and our customers' satisfaction – all these lead to a solid base for the company's growth and expansion."
Mr. Turiski is a graduate of Tel Aviv University's Economics and Business Administration faculty. Born in Israel and raised in France, Avi began his career in the field of high-yield industry in France, and upon his return to Israel, founded a pioneering real estate marketing firm, before founding Rotem Shani with his partner Didi Yedidya in 1996. Turiski manages the company's headquarters and its staff and is responsible for liaison with its partners – land and property owners, as well as sales, marketing, planning, engineering, and oversight.
Our professionals at your service
Asaf Aricha
VP Planning"Every project undergoes thorough conceptualization and undergoes quality control, optimization and implementation based on knowledge, experience, and future trends. Thus we are able to produce high-quality projects that arise from enterprise challenges on all levels of complexity."
Mr. Aricha holds a B.Sc. in Civil Engineering from the Technion. He has served in senior engineering roles in the municipal arena, including: Municipal Engineer of Eilat, Engineer on Harel Regional Committee for Planning and Construction and Engineer for Lev Hasharon Regional Council. His addition to Rotem Shani has provided us with a significant advantage in everything related to realizing our company's vision, and in planning and licensing processes with local municipalities.
Dalia Turiski
VP Marketing"Rotem Shani's marketing methodology begins with meticulous research, where we define our target audience to create a unique and inspirational project that maximizes the advantages and potential for our partners and clients."
Mrs. Turiski is a graduate of Economics and Business Administration from Tel Aviv University. She has acquired over twenty years of valuable experience in sales and marketing in the real estate industry. As part of her role in the company, she is responsible for the company's corporate identity, its marketing strategy, and the development and application of these in each of our projects.
Guy Gross
VP Engineering"Our projects are the result of in-depth research and interdisciplinary teamwork, leading to mutual productivity and prioritizing impressive design along with great functionality for our residents."
Mr. Gross is a graduate of the Technion's Faculty of Civil Engineering and an expert engineer. He is one of Israel's leading engineering professionals. Before joining Rotem Shani, he served in a series of senior positions including VP Engineering at Aura, CEO of Ashtrom Zambia, and VP Engineering at Manrav Projects, in which he oversaw the planning and execution of wide-scale residential, commercial, employment and infrastructure projects in Israel and abroad.
Avi Nakash
VP Sales"Management of sales in the residential arena requires an in-depth knowledge of the competitive environment, of the needs and requirements of our target markets, and experience in creating a long-term sense of trust and confidence."
Mr. Nakash has served in key roles in the sales divisions of Israel's leading real estate companies, including Africa Israel Residential and Eldar Marketing. He is responsible for the company's sales arrays, supervision of the on-site crews at the various locations and management of client relations until completion of transactions.
Adv. Eliad Maslaton
VP Business Development"The condition for the success and growth of a real estate company is the combination between love for the country and the love of people."
Eliad is a graduate in Law and holds a degree in Business Administration specializing in real estate from Reichman University, and is a member of the Israeli Bar Association. He began his career as a real estate entrepreneur in 2012. Eliad has vast experience in initiating complex real estate projects. He is an expert in planning and construction in general, and specifically in urban renewal. As part of his role, he is responsible for locating potential projects, conducting all the necessary tests, supervising negotiations and signing contracts with landowners – until execution of the projects.
Koren Shtern
CFO"Understanding business processes and thinking outside the box, along with precise financial analysis, are what help our company succeed and continue growing."
Koren is a graduate cum laude of Business Administration, specializing in Accounting and Law, from the College of Management, and holds an MA magna cum laude in Business Administration and Financing from the College of Management.
Koren Shtern, CPA, has vast experience in the field of finance. In her last role she served as Chief Accountant for the Real Estate Division at the publicly owned company Gazit Globe, and was responsible for management of the Finance and Accounting divisions, reporting regularly to the board and management, generating financial reports, and supervising tax and audits. Before that she was the company's treasurer. In the past she also worked as a CPA at the accounting firm Somekh Chaikin KPMG.
Shoval Shlanger Krauthammer
Marketing Manager"The characterization of the marketing processes in Rotem Shani focuses on the creation and distribution of valuable content in the digital and frontal space while interacting with the target audiences in a way that reflects the company's vision."
Mrs. Shlanger Krauthammer is graduate of Ariel University in the Faculty of Communication, specializing in digital marketing. Before joining Rotem Shani, she served as a marketing manager in a private real estate company for residential and investment. Shuval has extensive experience in characterizing and optimizing marketing processes and Responsible for marketing and digital marketing in particular for business development, sales and the various divisions in Rotem Shani.
Adir Ben Tovim
Manager of Service and Customer Relations"We will provide every customer with information that is clear, sensitive, direct, and pleasant, in an effort to ensure peace of mind throughout the process. We will be a constant presence in our tenants' communities and maintain a consistent relationship of availability with them."
Mr. Ben Tovim is a graduate of Law at Bar Ilan University and Government and Diplomacy at Reichman College. He started his real estate career as a Project Manager at Lod Economic Company. Before joining Rotem Shani, he served as Manager of the Residential Division at Urban Renewal at Amidar.
Adir currently leads the Customer Relations and Customer Service arrays at Rotem Shani, and works to implement the vision of the customer at the center in all company units.
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Gil Mastey
Manager, Rotem Shani Ella (Boutique Projects in Tel Aviv)"Urban renewal projects are especially challenging and complicated. We succeed at these projects thanks to our proven experience, our determination and creativity, and the expertise we have accumulated in execution."
Gil Mastey is a retired IDF Major from the elite Unit 13. He studied Science at the Hebrew University and was one of the founders of the Premilitary school at Aderet. Gil has 20 years of accumulated experience in initiation of complicated planning projects, including projects in the field of preservation and reinforcement. Since joining Rotem Shani, he has been responsible for the extensive TAMA 38 activity within the boutique Tel Aviv projects.
Lior Mahalal
Company Appraiser"Business analysis along with planning creativity is a significant component in realizing and promoting projects while providing a realistic forecast for the benefit of our company and partners."
Mr. Mahalal is a graduate of Geography and Management from Ben Gurion University and studied Real Estate Appraisal at the Technion. He is a licensed real estate appraiser. Before joining Rotem Shani he served as head of Real Estate Appraisal and zero reports at SK Real Estate Appraisers. Lior has vast experience in analyzing the feasibility of real state projects, with an emphasis on urban renewal projects.
Itai Ansbacher
Project Manager – Planning Management"At Rotem Shani, project managers know the project from the day it is conceptualized, and accompany it throughout all stages of planning and execution. This is how we guarantee that our vision and that of our partners is manifested optimally."
Mr. Ansbacher holds an MA in Urban and Regional Planning from the Technion and is a graduate of the Ministry of Interior's Regional Government Cadet program. Throughout his career, Itai has accumulated experience as a planner in the Municipalities of Jerusalem, Tirat HaCarmel, and Or Akiva, and as a senior analyst at Czamanski & Ben Shahar Ltd.
Natali Sabag
Office Manager"Rotem Shani is a growing family that maintains the quality of its human capital, its clients and partners."
Ms. Sabag has vast experience in human resources and customer service. Before joining the company she served as Director of Operations at Shviro Glass. She is responsible for all areas of employee relations, human resources, and management of the office team.
איתן ארנון
חשב"מחלקת הכספים היא עמוד התווך של החברה, המצוינות של המחלקה מאפשרת לחברה את הבסיס היציב להמשך פיתוחה וקידומה"
בעל תואר ראשון במנהל עסקים התמחות בראיית חשבון וניהול סיכונים מהמכללה למנהל וכן תואר שני בחשבונאות מאוניברסיטת בר אילן. בוגר קורס דירקטורים של אוניברסיטת בר אילן ובעל תעודת מנהל סיכונים מהאיגוד הישראלי למנהלי סיכונים.
רו"ח איתן ארנון בעל ניסיון רב בתחום הכספים בחברות ציבוריות, הן במחלקת הכספים והן כרו"ח מבקר. בתפקידו האחרון במחלקת הכספים בחברת "דיפלומט שיווק והפצה" היה שותף להליך הנפקת החברה לראשונה (IPO) בבורסה לני"ע בתל אביב, עסק בהכנת דוחות כספיים, דיווחים שוטפים להנהלה ולרשויות וכן דוחות מס. בוגר משרד סומך חייקין (KPMG) במחלקת ביקורת הייטק.
Arnon Shlush
Project Manager – Planning Management"At Rotem Shani, project managers are intimately familiar with all projects from day one, and accompany them throughout all stages of planning and execution. That's how we guarantee that the vision we share with our partners will be manifested optimally."
Arnon holds an MA from the Technion in Regional and Urban Planning, and is also a graduate of the Ministry of Interior's Cadet Program for Municipal Administration. Arnon has experience in the municipal arena as an urban planner and project manager on the Carmel Mountain and Pardes-Hana-Karkour Regional Committees.
More about Rotem Shani
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